The YCN Brief was to encourage more designers and the creative community to visit and use the Fedrigoni London Showroom, where they can showcase their fine and speciality papers.
The brief was very open, the main key was to attract designers into the showroom.
The box would be sent to design studios with leaf like invites.
I chose to go with the theme of The Secret Garden to showcase Fedrigoni's luxury papers.
Inside the box will be screen printed invites for designers to attend a special event at the showroom.
The showroom will showcase the quality papers with hand made flowers and leafs throughout, with a paper made tree for designers to hang up their work and discuss with other designers.
I designed a simple logo for the invite with a few short words.
"Follow the leaf trail and all will be revealed..."
On the front, with
"Dig up your work, shed loads if you like and hang it upon our tree, Kick your feet in our Fedrigoni leaves and relax in The Secret Garden with other creative types. You can explore our luxury range of papers straight from our tree."
On the back.
To add the the leaf like effect i chose to screen print the invites to experiment with different colours and printing effects, I then finished off by embossing veins into the invites.
On the back of the note on the box I wrote:
"You are invited to let go an explore our luxury papers. Leave the city and unwind in The secret Garden."
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